Press Release: GuideGecko Unveils Preview Functionality for Travel Guides

July 1st, 2009

GuideGecko Unveils Preview Functionality for Travel Guides

Indie guides for trips with a twist can now be explored before making a purchase

Singapore, 01 July 2009 – GuideGecko, the innovative online store and publishing platform for travel guides, today unveils its new guide preview functionality. Guide previews allow consumers to look inside independent guidebooks before making a purchase. Previews for the first independent guides are available immediately on www.GuideGecko.com.

Independent guides offer specialized advice that often cannot be found in mainstream series such as Insight Guides or Lonely Planet. The new preview functionality allows customers to browse through hard-to-find titles to ensure that the guidebooks match their needs and expectations before making a purchase.

“Previews are extremely helpful, especially for highly specialized independent guides. Only when you browse through you can find out if a guidebook covers all the topics you are looking for with the right level of detail. Our preview functionality allows you to do exactly this – all online, from the comfort of your home,” says Daniel Quadt, Founder and Managing Director of GuideGecko.

Only three months after its launch, GuideGecko already offers more than 50 independent travel guides to destinations all around the world, from ‘Diving in the Caribbean’ and ‘Sydney on Public Transit’ to ‘Vegetarian Food in Singapore’ and ‘Passing the Bar Examinations in Pattaya’. Some guides offer more than 40 pages as a preview.

“Previews are a perfect marketing tool for our independent authors, who are now able to show the high quality of their work more easily. Therefore, previews offer a win-win situation for customers and authors,” says Quadt.

GuideGecko currently offers more than 2100 guides in total, including all major guidebook series such as Lonely Planet, Rough Guides and Insight Guides. GuideGecko continues to invite budding authors to upload and publish their own guides and to offer as many preview pages as they like. Independent guides can range from short booklets to thick books and cover any travel, lifestyle or entertainment topic. Independent authors can publish and sell their guides through GuideGecko’s online publishing platform at www.guidegecko.com/publish, and GuideGecko makes such guides available for download and as printed books or booklets. Independent guides and previews are accessible at www.GuideGecko.com.

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About GuideGecko

GuideGecko is part online shop and part publishing platform for travel, lifestyle and entertainment guides. GuideGecko currently offers more than 2100 guides on 169 countries and 270 cities and regions around the world. All well-known series are available, including Lonely Planet, Rough Guides and Insight Guides, along with a large variety of less conventional titles such as Hedonist’s Guides and Trailblazer, amongst many others.

Budding authors are invited to publish and sell their own guides on www.GuideGecko.com, and GuideGecko makes such guides available as PDF downloads and as printed books/booklets. Publishing is free and authors earn 50-75% on every copy sold.

All guides on one site, all at very low prices. That’s GuideGecko.

For more information, please visit www.GuideGecko.com. For photos, logos and screenshots, please visit www.GuideGecko.com/media.

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For media enquiries, please contact:

Daniel Quadt
Email: media_[at]_guidegecko.com

Telephone: +65 94555974

GuideGecko featured in Female and Simply Her

May 26th, 2009

Female Magazine and Simply Her Magazine, both well-known women’s monthlies in Singapore, have featured GuideGecko with short articles in their June editions.

The article in Female focuses on our large variety of travel guides, competitive prices and free shipping in Singapore. It mentions two guides explicitly, namely the National Geographic Best Girlfriend Getaways Worldwide (it’s a women’s magazine, after all) and one of our independent guides, ‘The Netherlands‘, by the WritingTravellers Community.

The article in Simple Her explains that we have an ‘excellent range of travel guides at prices that are as much as $10 lower than at major bookstores.’ The article continues with a quick overview of our publishing platform, mentioning that you can publish your guides as printed books and downloads. The final sentence is: ‘What a great way to make money to fund your next holiday!’

You can find these and more articles in our Media Center.

Press Release: GuideGecko starts ‘Crazy Tuesday Travel Guide Deals’ on Facebook®

May 13th, 2009

GuideGecko starts ‘Crazy Tuesday Travel Guide Deals’ on Facebook®

Customers vote for the travel guides they want at a 30% discount

Singapore, 12 May 2009 – GuideGecko today launches its Crazy Tuesday Travel Guide Deals, a promotion that allows customers to choose which travel guide they want to buy at a 30% discount. Every Facebook user that becomes a fan of GuideGecko’s page can join the weekly votes. The guide with the highest number of votes wins and is available at a 30% discount for one day on the following Tuesday.

Voting takes place on GuideGecko’s page on Facebook® at www.facebook.com/pages/GuideGecko/119479475760 . Fans can vote for any of 2100+ travel guides available on www.GuideGecko.com . While every fan can only vote once per week, users are welcome to invite their friends to vote in favor of their preferred guide. There are no obligations for fans or voters. Fans submit their votes as comments on the page, citing the guide title and a link to the guide on GuideGecko’s website.

A new vote starts every week. Voting ends each Monday at 12:00noon Singapore time. The winning guide is offered at a 30% discount off the suggested retail price on the following Tuesday. GuideGecko delivers worldwide at low shipping costs, with free shipping in Singapore.

"We leverage Facebook for its viral marketing potential. We involve our customers and empower them to decide which guides shall go on offer. Facebook is a highly interactive platform, and Crazy Tuesday Travel Guide Deals reflects that," says Daniel Quadt, Founder and Managing Director of GuideGecko.

Details are available at www.facebook.com/pages/GuideGecko/119479475760 .

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About GuideGecko

GuideGecko is part online shop and part publishing platform for travel, lifestyle and entertainment guides. GuideGecko currently offers more than 2100 guides on 169 countries and 270 cities and regions around the world. All well known series are available, including Lonely Planet, Rough Guides and Insight Guides, along with a large variety of less conventional titles such as Hedonist’s Guides and Trailblazer, amongst many others.

Budding authors are invited to publish and sell their own guides on www.GuideGecko.com , and GuideGecko makes such guides available as PDF downloads and as printed books/booklets. Publishing is free and authors earn 50-75% on every copy sold.

All guides on one site, all at very low prices. That’s GuideGecko.

For more information, please visit www.GuideGecko.com . For photos, logos and screenshots, please visit www.GuideGecko.com/media .

XXX

For media enquiries, please contact:

Daniel Quadt
Email: media_[at]_guidegecko.com

Telephone: +65 94555974

The Guardian and Gadling Talking Travel

May 13th, 2009

I have been ‘Talking Travel’ with Brenda from Gadling on April 27, and Benji has written a nice little GuideGecko feature on Guardian.co.uk on April 28. No wonder our visitor numbers have risen sharply by the end of April. Very nice, and a big thank you to Brenda and Benji!

You can find links to these and more articles on GuideGecko in our Media Center.

Guide preview functionality in the making

April 17th, 2009

If you have read the recent newspaper articles carefully (of course you have), you surely have noticed that they mention a ‘preview functionality’ in the making. Now, we want you to know it first, so here are some more details on our latest website enhancement:

The preview functionality will allow authors and publishers to decide which pages shall be available for customers to preview. We suggest that authors select the table of contents and a few sample pages. This will allow potential customers to “try out” some parts of your guide before they buy it, build up trust, and increase sales. Guides with a preview will be highlighted in the browse pages and the preview will be accessible from the guide details pages.

Authors will be able to use the preview functionality for new and already published guides. For already published guides, simply edit your guides and select which pages shall be included in the preview. You will find the respective field in the Guide Content section of the publishing/editing page. Everything is fully automatic, and the preview pages are created instantaneously when you (re-)publish your guide.

We expect to have this functionality live in a few days, and we encourage all independent authors to make good use of it!

GuideGecko featured in Lianhe Zaobao: China in your hands

April 15th, 2009

“Finally a photo of Daniel without an elephant” said Umar, when he saw today’s edition of Lianhe Zaobao, Singapore’s largest Chinese newspaper (and the 2nd largest overall). I couldn’t add much more, because we don’t speak much Chinese, and so we could only look at the photos until we received a proper translation (Thanks, Si Ning). The corresponding interview has taken place in a coffee shop near our office in Geylang, and one of the photos features me presenting samples of our printed guides between a stack of guidebooks on one side and a laptop with our website on the other (yes, I need some sleep!). There are more photos of some of the guides that we carry, and the article showcases the variety of available guides for different target groups, as well as explains how you can publish your own guide on GuideGecko.

As you can see in our Media Center, the article is titled “Write a travel guide and promote your hometown to travelers from all over the world” – check out how to spell that in Chinese here.

Hear me on TravelTalkRadio

April 14th, 2009

Earlier this week, I was interviewed by Sandy Dhuyvetter for the US based TravelTalkRadio. Sandy did a great job explaining what GuideGecko is all about, and asked me about the ideas behind GuideGecko. Here is what the TravelTalkRadio website says:

“From what we can tell, when it comes to finding a travel guide book, GuideGecko.com could be the next Library of Congress. This newly launched site is both a publishing house and an online purveyor of a huge number of travel guide books, almost 2,000 titles so far, and counting. At GuideGecko you can find and buy exactly the guide you need, or become an author and sell your own. From independent authors to acclaimed publishers, from diving to dining, from mainstream to special interest, and from download to print, this outfit has it all. You can even create and publish your own guide and turn your personal knowledge and experience into a source of information for others and a source of income for you. This is a one-off we’ve not seen before. Serious travelers, check this one out!”

Thank you very much to Sandy, Patrick and the whole TravelTalkRadio team!

Listen to the interview here.

GuideGecko on Gadling – and coming back for more

April 11th, 2009

Thanks to Brenda Yun, GuideGecko was featured in a nice article on Gadling. Brenda’s article looks at GuideGecko both from an author’s as well as from a customer’s point of view. Brenda and I have already been in contact a few months ago, when she was giving me very helpful feedback on the website and the functionalities we offer. We are currently arranging for an interview that Brenda will post on Gadling in the coming days. Watch out for it, and read the initial article here!

8 days and 6 reasons

April 9th, 2009

Singapore’s best-selling English weekly lifestyle and entertainment magazine, ‘8 days’, has a nice feature article on GuideGecko. In the article, you cannot only see me riding an elephant in the rain (yes, you can also scroll down in this blog to do the same), but you can as well see a screenshot of the website and read my ’six reasons’ why you should buy your travel guides on GuideGecko.

In case you don’t want to read the whole article, here are the first three reasons:

1. Singaporeans get free delivery, even if you buy just one book

2. We are cheaper than Borders and Kinokuniya

3. There’s more variety at our store

Yes. And I am sure you know at least 42 more and better reasons. Do let me know, just in case I am asked again!

Travelers with disabilities to find tailor-made guides on GuideGecko?

April 9th, 2009

Thanks to Monica Guy, the European Network for Accessible Tourism (ENAT) and the Rolling Rains Report write about GuideGecko. Both are well-known authorities for accessible tourism, and the articles discuss the possibility to publish guides for travelers with disabilities on GuideGecko.

Travelers with disabilities often have a hard time with regular guidebooks, as off-the-shelf guides typically do not mention things like step-free side entrances or other necessities required by such travelers. And what’s the point in visiting a marvelous sight, if you can’t find your way in?

Travel guides tailor-made for this target audience are usually hard to find, because they typically don’t sell as well as – say – a Lonely Planet. To quote the ENAT: “GuideGecko (…) provides the perfect online platform for self-published accessible travel guides by independent authors,” and “GuideGecko even helps budding authors to structure their Guide by providing document templates – what could be easier?”

Thanks for the compliments, and we are looking forward to the first access guides on GuideGecko!