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User-friendly listings?

megantyson posted this discussion 7 years and 10 months ago Post Reply    

megantyson
Posted on
15-07-2011
by megantyson

User-friendly listings?

Hi there,

Who is the primary target audience for these guides? Or at least, what's the biggest audience type using these guides so far? Age? Traveling from what country? Etc? As someone writing a guide in the US, would you say most readers are from the US? From Singapore? From all over?

I know there's flexibility with where and how to market these, but I think it'd really help to know the general prospect.

Thanks!
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megantyson
Posted on
16-07-2011
by megantyson

Thank you both for your helpful replies!
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Daniel
Posted on
16-07-2011
by Daniel

Hi Megan,

On the website, most visitors come from the US, UK and South East Asia. The latter is because we already have a lot of good guides for South East Asia.

For a guide in the US, you can assume that most users are from the US or countries that regularly visit your destination.

For the apps, I would generally agree with Tim with respect to age group and length of stay. However, these are just guesses. Unfortunately, Apple does not release detailed customer information to app developers.

I believe apps are frequently downloaded last minute, e.g. at the airport. That would speak for trips that are not very much pre-organized and pre-planned.

Hope that helps!
Daniel
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Tim Bird
Posted on
15-07-2011
by Tim Bird

I have produced a guide App for Helsinki, Finland. My idea (unconfirmed) is that the audience is mainly younger (up to age 45) independent travellers rather than, say, business and group travellers. But also people who may be visiting places spontaneously and for relatively short periods who want concise info quickly, cutting out the margin for error since they may not have time to explore.

But I guess only Daniel can confirm the origin of the audience, whether it's mainly Asia, Europe or the US.
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