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Travel Guide > > Writers' Café > Discussions

WE ARE ALL LOSING SALES FOR OUR GUIDES...

mirthpro posted this discussion 6 years and 1 month ago Post Reply    

mirthpro
Posted on
05-06-2013
by mirthpro

WE ARE ALL LOSING SALES FOR OUR GUIDES...

...because there is no link on our main page to download our book. Next to the title, there should be a link that says "Download Here". I suggest it should also be at the end of the description as well. And that link will take them directly to where the icon is on the Apps & eBooks page.

Some have told me they didn't know where to go to download the book, when on the main page.
The Apps & eBooks is perceived as a general tab (not clear that is where the reader should go to download), and makes the reader scroll down a list of guides, instead of being direct to the book icon.



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Daniel
Posted on
06-06-2013
by Daniel

Thanks for the feedback. If you have an idea on how to make it faster, let me know!
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mirthpro
Posted on
06-06-2013
by mirthpro

The sales highway for any product download should be as direct as possible. The process for iPhone app and download seems circuitous.
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Daniel
Posted on
06-06-2013
by Daniel

The app and eBook are totally different products.

The app is an interactive travel guide with map, a list of places nearby the user, etc. It is a piece of software. Inside our app, users can download different guides (content for the app), such as yours.

The eBook is similar to a printed book, just in digital format. It is not interactive.
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mirthpro
Posted on
06-06-2013
by mirthpro

So once someone downloads the iPhone app, where are they sent to download the book?
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Daniel
Posted on
06-06-2013
by Daniel

The .ibook link goes to the EBOOK on the iBookstore. Users can then download the eBook version to their iPhone/iPad/etc.

The app link goes to the APP on the appstore.

App and eBook are different.
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mirthpro
Posted on
06-06-2013
by mirthpro

Daniel,

It seems that the URL link for iBooks should also be used for iPhone as well.
The URL link you gave me for iPhone goes to a page where you have to click to yet another page.

The link for iBooks goes to a page that states:
"This book is available for download on your iPhone, iPad, or iPod touch with iBooks and on your computer with iTunes."

It removes a step, does it not?
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Daniel
Posted on
06-06-2013
by Daniel

Hi Terry,

Good idea!

I would suggest you link directly to the store (Appstore, Amazon Kindle, iBookstore). This is even more direct than a link to our Apps & eBooks page.

We do provide such direct links:
For the GuideGecko app (with your guide inside), the link is http://www.guidegecko.com/iphone-app.html
For the eBook, the links are .kindle and .ibook

Terry: In your case, that's http://www.guidegecko.com/los-angeles-app.kindle and http://www.guidegecko.com/los-angeles-app.ibook

You can add these links directly on your main page. I would suggest to add a paragraph with these links in the description text.

Hope that helps!
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